Who we are

Extensive market research shows that when people see America's spending priorities, they conclude that the federal budget does not reflect their values -- and they want the budget changed.

The Priorities New Hampshire campaign harnessed the respected voices of business, military, religious and political leaders; creative marketing; professional public relations; and grassroots advocacy to show NH citizens how their federal tax dollars are spent and to give them the tools to demand sensible spending priorities.

PrioritiesNH was a project of Business Leaders for Sensible Priorities (BLSP), a 501c3 nonpartisan, non-profit organization of 700 senior business executives founded in 1996 by Ben Cohen of Ben & Jerry's Ice Cream and led by an eight-person Board of Directors.

As a national organization committed to peace and security, BLSP worked to align the United States government's spending with taxpayers' priorities. Its innovative marketing empowered the public to compel the shifting of a portion of Pentagon funding to vital social needs such as healthcare and education.

BLSP's recommendations regarding Pentagon waste are informed by a Military Advisory Board comprising distinguished retired admirals, generals and military authorities.

Our organizational partners

The leaders of human services, faith and advocacy organizations across NH understand the power of our campaign for sensible budget priorities. Click here for a list of our organization partners.